Pierre Laveau

Product Owner


Hi there!

I'm Pierre, a 20 year-old French guy who's working and studying in the digital field since 2014.
By scrolling on this one page website, you can learn more about the professional missions I have conducted, the studies I have completed, the projects I have done and the skills I have earned.

I'm interested in...

  • language The Internet
  • battery_charging_full New technologies
  • wb_sunny Sustainable development

I enjoy...

  • pool All kind of sports
  • games Video games
  • airplanemode_active Travelling

business_center Experience

Logo Canal+

Digital Analyst

August 2016 - Today

I'm currently working for CANAL+, the first French pay-TV channel and one of the main media group in France, including TV channels, high traffic websites and apps and services like TVOD, EST and SVOD.

My team's goal is to provide web and mobile analytics data to all product teams and evaluate the efficiency of all digital marketing operations, in order to improve the ROI. My mission is first to ensure proper data collection then creating useful reports and relevant ad-hoc analysis.

Logo Adobe Analytics Logo Eulerian
Logo Webedia

Product Owner Assistant

April 2016 - August 2016

I have worked for 6 months for 750g, the second most visited food website in France with more than 6M monthly unique visitors, which is part of Webedia, the first French publisher totaling 26M monthly unique visitors.

As a product owner assistant, I have helped to manage the evolution of the website in an agile framework, planifying and testing the new releases. But I have also practiced web analytics and AB Testing to learn about the customers behavior and take actions on this knowledge.

Logo Google Analytics Logo AB Tasty

school Education

2017 - 2019 2016 - 2017 2014 - 2016
Logo IIM

Master Interactivité et UX Design

I have planned for the next two years to study UX Design through all its fields (user research, customer experience, interface prototyping...), applied in today's digital needs but also tomorrow's new technologies like AR and VR. My goal is to be able to design any product so that it could fit perfectly in customer's hand.


Bachelor Webmarketing

By chosing this Bachelor, I decided to specialize in digital marketing, to learn how to drive traffic (SEO, Adwords, Social Media), how to improve conversion (UX / UI Design) and how to measure the performance of all these levers (Google Analytics) in order to have a whole mastery of a digital marketing strategy.


DUT Métiers du Multimédia et de l'Internet

This two years degree brang me a wide range of skills, from design (Photoshop, Illustrator, Indesign, AfterEffects) to code (HTML/CSS, Javascript, PHP, SQL, Java), passing by other strong basis in different fields like communication, marketing and project managment.

layers Projects

BeMadic app

During a startup week challenge, I did a prototype of the BeMadic app, a platform linking hairdressers and black women. I used Sketch to design the templates and InVision to create and present a demo.



I have designed and code an Amazon affiliate website, trying to drive qualified traffic through Adwords and SEO to earn a commission for each connected device sold.


X-Wing Survivor

Great fan of Star Wars, I have customed a video game made during a javascript course into a Star Wars one, inviting to the party the redoubted X-Wing and the mythic John Williams theme song.

gamepadLET'S PLAY (NSFW)

Push implementation

I have driven the push notifications project when working at 750g : creation of the subscription page, brief for the internal promotion campaign and implementation of the push redaction and publication process.

call_madeSEE THE WEBSITE Logo 750g

Wavi website

My mates and I wanted to create an app that can help you to find something to do by showing the places around you. In this project I had to create the digital communication tools, including the social media pages and the website.


whatshot Skills

Web analytics

Digital Analytics

Google Analytics, Tag Manager,
Data Studio, Adobe Analytics

Traffic acquisition

Traffic Acquisition

SEO, Google Adwords,
Social Media Strategy, ASO

AB testing

CR Optimisation

AB Testing, Multivariate Testing,
Personnalisation, AB Tasty

UX design

UX Design

User testing, Prototyping,
Sketch, InVision, Atomic

UI design

UI Design

Photoshop, Illustrator,
AfterEffects, Indesign

Front-end development

Front-End Development

HTML5, CSS3, Javascript,
jQuery, jQueryUI, React.js

create Contact

or write directly to pierre.laveau12@gmail.com